The renowned singer and songwriter Maluma has been announced as one of the main investors in Mezcal Contraluz , which made its US debut last July. The brand announced its new investor, Juan Luis Londoño Arias (Maluma), during an event in New York. This marks Maluma's first foray into the wine and spirits industry.
The Contraluz brand was created in 2016 by the Mexican company Casa Lumbre , establishing a category of crystal-clear mezcals that lies at the intersection of modernity and tradition, targeting a new generation of ultra-premium spirits consumers. “Contraluz Cristalino Mezcal reflects Casa Lumbre’s spirit of always seeking to innovate with Mexican spirits. By incorporating the process to make it crystal clear, it marks a new chapter in the growth of the mezcal category, its expansion, and the diversification of its consumers worldwide,” reads a statement from the brand.